Creating sustainable growth

At AddLife we build our strategic approach on three basic principles that provide a platform for our activities. The strategy helps us take the right decisions to ensure we operate sustainably and achieve our ambitious financial targets.

1. Lead the market

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2. Be agile and mobile

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3. Grow through acquisitions

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1. Market leader in selected niches

Market leadership in selected niches is important to achieve stable earnings growth and sustainable profitability. To achieve this goal, our businesses seek to:

  • Create value and build positions in selected niches
  • Be qualified suppliers and advisors to our customers in selected areas
  • Build sales based on close relationships with customers, manufacturers and suppliers and the delivery of market-leading products
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2. Operational mobility

Operational mobility is an agile approach that enables AddLife to create better conditions for business and profitable growth.​

  • Our subsidiaries should be flexible and agile so they can seize new business opportunities
  • We develop the business through active ownership and board work

3. Acquisitions

Acquisitions are important to achieve our financial targets for long-term profit growth. To achieve this goal:

  • We continuously search for new life science companies with the conditions to take leading niche positions
  • We have a successful acquisition process for integration and development
  • We acquire companies to maintain and further develop them in the long term



  • Our focus on sustainability

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Business Model

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