AddLife focuses on selected niche segments with offerings aimed primarily at the healthcare sector – from research to medical care, where AddLife is a leading independent distributor to the European Life Science market.
The operating subsidiaries have strong brands in the product portfolio and AddLife is currently present in over 25 countries, mainly in the Nordic countries, Central and Eastern Europe. Customers are primarily hospitals and laboratories, as well as the pharmaceutical and food industries.
The Life Science market is complex and consists of several market segments that serves as an ecosystem. The various market segments affect one another and are dependent on each other for development. AddLife is active in two selected nisches:
AddLife does not have any customer relationships of its own, since all customer contacts and business relationships with customers take place in our operating subsidiaries. Our customers, which can be found in both the private and public sectors, are primarily hospitals, home care, laboratories within the healthcare system, research, colleges, universities and the food and pharmaceutical industries. The majority can be found in the public sector, where sales take place through public procurement.
AddLife works with several different strategic suppliers. Our aim is to establish close collaboration with leading global suppliers within our niche areas. Over the years we have developed long-term relationships and partnerships that have enabled AddLife to achieve leading market positions in certain market niches. As an independent participant, we can offer customised solutions that can be a combination of products from several of AddLife’s more than 1,400 suppliers.
