AddLife’s subsidiaries shall be market leaders and build value-generating positions in selected niches with a high knowledge and technology content in Life Science. The operations and business models are based on being highly qualified suppliers and advisors in a market with rapid technological developments. Sales of products and solutions build on close relationships with customers, manufacturers and suppliers. Being market leaders is important for us to achieve stable earnings growth and lasting profitability. For AddLife, being a market leader is not defined as achieving the highest sales; our concept is to occupy a market-leading niche with high profitability.
Our subsidiaries should be flexible and agile so that they can harness new business opportunities and act in the context of rapid technological advances. Through active ownership and work by the Board of Directors, we work with the subsidiaries to improve profitability, pursue development issues and thereby create operational mobility. The key is often to heighten efficiency or change operations to create better conditions for business concepts and development of profitability.