For me, AddLife’s core value “simplicity” is a way of thinking. Simplicity creates clarity and helps us to focus on our core business. I always search for the solution that gives the greatest advantage for the least possible effort. Daily life here at one of AddLife’s subsidiaries is also characterised by simple, quick decision-making processes with digital solutions. The distance between idea and action is never far – where simplicity is often identical to the shortest path to success.
AddLife's code of conduct is the foundation of our sustainability work. Together with our core values - Simplicity, Responsibility, Commitment, Innovative - the code of conduct is the base for our daily work. It provides guidelines on how we behave and do business as well as how we look at our relationships with the world around us. The code of conducts covers all our subsidiaries and all employees.
For me, commitment means really caring about your customers – and ultimately, the patients. AddLife’s vision is to improve people’s lives, so we have to become engaged and always go the extra mile. Commitment is also a feeling I use every day to drive the business forward and develop both myself and the company. I absolutely believe that a major aspect of our success is the passionate commitment that my coworkers and I feel for our work.
Innovation is incredibly important to create the best possible home care products, regarding both the production process and the development of materials, solutions and designs for the future. If we do not dare to think innovatively – we will stagnate and be left in the dust by our competitors. My colleagues and I often hold brainstorming sessions when we think outside the box. We focus on modern welfare technology and use the available technology in the smartest way possible.