Simplicity creates clarity and focus on the core business

Per Juul, Marketing Manager Holm & Halby Denmark

Of course we link our responsibility for sustainability with business value

Eva Lundberg, Quality and Environment Manager Mediplast Sweden

We succeed because of our commitment

Aseel Albayati, Group Manager Triolab Sweden

Innovation is the driving force in our daily work

Thea Marie Stormo, Product Designer Hepro Norway

Our employees are our most valuable asset

As a responsible employer, naturally we always focus on our employees. A healthy corporate culture creates conditions for job satisfaction, personal development, dedication and satisfied employees. We strive to achieve long-term relationships in which everyone experiences freedom with responsibility to be able to contribute to the growth of the group.

The common denominator for all of our employees is a high level of expertise and a strong sense of commitment. They focus on the customer and work together to improve AddLife’s business as well as its organisation.

Simplicity creates clarity and focus on the core business

Per Juul, Marketing Manager Holm & Halby Danmark

For me, AddLife’s core value “simplicity” is a way of thinking. Simplicity creates clarity and helps us to focus on our core business. I always search for the solution that gives the greatest advantage for the least possible effort. Daily life here at one of AddLife’s subsidiaries is also characterised by simple, quick decision-making processes with digital solutions. The distance between idea and action is never far – where simplicity is often identical to the shortest path to success.

 

Code of Conduct and core values

AddLife's code of conduct is the foundation of our sustainability work. Together with our core values - Simplicity, Responsibility, Commitment, Innovative - the code of conduct is the base for our daily work. It provides guidelines on how we behave and do business as well as how we look at our relationships with the world around us. The code of conducts covers all our subsidiaries and all employees.

We succeed because of our commitment

Aseel Albayati, Group Manager Triolab Sweden

For me, commitment means really caring about your customers – and ultimately, the patients. AddLife’s vision is to improve people’s lives, so we have to become engaged and always go the extra mile. Commitment is also a feeling I use every day to drive the business forward and develop both myself and the company. I absolutely believe that a major aspect of our success is the passionate commitment that my coworkers and I feel for our work.

Innovation is the driving force in our daily work

Thea Marie Stormo, Product Designer Hepro Norge

Innovation is incredibly important to create the best possible home care products, regarding both the production process and the development of materials, solutions and designs for the future. If we do not dare to think innovatively – we will stagnate and be left in the dust by our competitors. My colleagues and I often hold brainstorming sessions when we think outside the box. We focus on modern welfare technology and use the available technology in the smartest way possible.

 

AddLife Academy

Corporate culture and business skills
AddLife’s own business school is central to the development of the employees and thus for the development of the entire Group. AddLife Academy is open to all employees; 1 100 participants
have attended courses since its inception in 2016. The course Vision and Corporate Philosophy is given to all new employees and in conjunction with acquisitions to provide a solid foundation in the corporate culture, which AddLife views as a key to success.

The business school also arranges courses in sales, business skills, and public procurement procedures, as well as customised courses in marketing, service and finance. The 2017 employee survey identified a need to broaden the selection of courses and to clarify paths for internal career advancement. In 2018 a new leadership training program was added that is open to all employees with personnel responsibility. A new sales course for service technicians was also added, as well as leadership training for service personnel.