Simplicity creates clarity and focus on the core business

Per Juul, Marketing Manager Holm & Halby Denmark

Of course we link our responsibility for sustainability with business value

Eva Lundberg, Quality and Environment Manager Mediplast Sweden

We succeed because of our commitment

Aseel Albayati, Group Manager Triolab Sweden

Innovation is the driving force in our daily work

Thea Marie Stormo, Product Designer Hepro Norway

Our employees are our most valuable asset

As a responsible employer, naturally we always focus on our employees. A healthy corporate culture creates conditions for job satisfaction, personal development, dedication and satisfied employees. We strive to achieve long-term relationships in which everyone experiences freedom with responsibility to be able to contribute to the growth of the group.

The common denominator for all of our employees is a high level of expertise and a strong sense of commitment. They focus on the customer and work together to improve AddLife’s business as well as its organisation.

Simplicity creates clarity and focus on the core business

Per Juul, Marketing Manager Holm & Halby Danmark

For me, AddLife’s core value “simplicity” is a way of thinking. Simplicity creates clarity and helps us to focus on our core business. I always search for the solution that gives the greatest advantage for the least possible effort. Daily life here at one of AddLife’s subsidiaries is also characterised by simple, quick decision-making processes with digital solutions. The distance between idea and action is never far – where simplicity is often identical to the shortest path to success.

 

Code of Conduct and core values

AddLife's code of conduct is the foundation of our sustainability work. Together with our core values - Simplicity, Responsibility, Commitment, Innovative - the code of conduct is the base for our daily work. It provides guidelines on how we behave and do business as well as how we look at our relationships with the world around us. The code of conducts covers all our subsidiaries and all employees.

We succeed because of our commitment

Aseel Albayati, Group Manager Triolab Sweden

For me, commitment means really caring about your customers – and ultimately, the patients. AddLife’s vision is to improve people’s lives, so we have to become engaged and always go the extra mile. Commitment is also a feeling I use every day to drive the business forward and develop both myself and the company. I absolutely believe that a major aspect of our success is the passionate commitment that my coworkers and I feel for our work.

Innovation is the driving force in our daily work

Thea Marie Stormo, Product Designer Hepro Norge

Innovation is incredibly important to create the best possible home care products, regarding both the production process and the development of materials, solutions and designs for the future. If we do not dare to think innovatively – we will stagnate and be left in the dust by our competitors. My colleagues and I often hold brainstorming sessions when we think outside the box. We focus on modern welfare technology and use the available technology in the smartest way possible.

 

AddLife Academy

The business school provides a growth opportunity for our employees, builds a shared value system and ensures the supply of leaders. All of our employees attend the Business School, which is an important platform from which to raise the level of professionalism and build sustainable development for the group.

Whenever new companies are acquired or new employees are hired, a course is held in AddLife’s Vision and Corporate Philosophy. The business school also arranges courses in sales, public procurement procedures and leadership, as well as customised courses in marketing and finance.