Learn analytics with free online courses
Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection and analysis.
Learn the basic features of Google Analytics including how to create an account, implement tracking code, analyze basic reports, and set up goals and campaign tracking.
Learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools.
After you're familiar with the range of features Analytics offers, learn and practice actionable analyses to track business performance and identify areas for business improvement.
Learn about powerful Google Analytics 360 features that are not available in the standard product, and gain insight into how you can benefit from integrations with BigQuery, Google Marketing Platform products, and Google Ad Manager.