AddLife Marketing Package - Conversion Rate Optimization

Conversion rate optimization (CRO) is about how you can get more website visitors to convert to the goals you have regarding conversions. It could be purchases, email subscriptions, or downloads of a brochure. In this package, we go through the underlying design architecture of pages and how you can present the information in a user-friendly design. Texts and copy are also an important part of CRO which is included in this package.


This package consists of six one-hour meetings:


• Introduction

• Content and Copy

• Personas and The Customer Journey

• Goals and Hypothesis

• Landing Pages

• A/B testing and Analysis